A well rounded marketer with good technical knowledge and a passion for social, innovation and strategy.
As we have seen across MSN messenger, MySpace, Beebo, Facebook, Twitter, Instagram, Vimeo, You Tube, apps, mobile and iAds – the requirements, needs and expectations of users has changed. Agencies wanting to drive these spaces need to keep up at the same rate. Consumer landscapes have shifted faster and greater than ever before and continue to do so at great pace. Although the platforms may have evolved and multiplied the desire for engagement has remained, in most circumstances only becoming more fragmented and schizophrenic in its execution.
Some brands and companies have been left behind, others struggle to keep up and the talented few pioneer and innovate to succeed. It’s no longer a media buy or single channel investment to reach your desired targets and attract new eyes but it’s about how and where you execute the ideas to leverage, target and engage your ever shifting audience. Digital and social are channels, how you use and what you put on to them is full of infinite possibility and a key part of getting this right is knowing the capabilities and understanding not only how they are consumed but also how they are populated and managed. Brands are no longer broadcasting in allocated slots; they need to be interwoven into communities to become the broadcasters.
A majority of my experience has revolved around delivering content to fans and customers through various media and platforms. From magazines and events to websites, Facebook pages and iAds. No matter what form the communications or content have taken, the focus has always been on delivering the best results and return possible throughout comes over output.
I take a keen interest in the media and digital space from a strategic point of view. Not just looking for the latest technology and trends that might make it big but also how they can be used by brands and business to better connect with customers, enhancing experiences, appeal and ultimately opinion of brands which influence conversion – whether it be consumption, purchase, interaction or subscription.
