Tullo Marshall Warren – February 2010 to present:
Account Manager on the Guinness GB and Nissan Europe accounts, focusing on delivery of engaging and relevant digital campaigns and RM activity which includes – Facebook, Twitter, You Tube, Guinness.com, 1759 content strategy and delivery, iAds, SEO, Email and mobile.
Managing the briefing, conception and delivery of a variety of campaigns (including Rugby World Cup 2011) with internal teams and the interagency group. These would run in parallel with the day-to-day strategic content development and maintenance of the 1759 Guinness site.
The 1759 site is a central hub for content aimed at the Guinness fans, the content is developed internally to inform fans about the brand and product in a way they can appreciate and want to hear, while other content is pulled in from a variety of selected websites to deliver a large depth of articles across three key categories – Sport, Entertainment and Life. With the site already launched a large part of my role has been defining the process of content creation and also an accessible mobile presence whilst looking at ways to optimise our Facebook presence.
On Nissan Europe it often meant juggling multiple clients across 28 languages as well as managing relationships with third party suppliers and agencies (TBWA and Digitas France). With language barriers, this provided a great opportunity to improve my presenting skills and articulate often complicated ideas in a simple and easy to understand format
Associated Newspapers – Evening Standard – May 2008 to February 2010
CRM Executive working across the Evening Standards EROS card loyalty programme and their online Reader Offers programme. I personally managed email deployments, data analysis, website redesigns and reporting of online campaigns – email, banners and traffic.
Working with a designer we aimed to improve the standard of user experience and response on all online activity – emails, websites, banner ads and content. Implementing and constantly evolving best practice in delivery, design and user experience – responses and uptake were constantly growing.
A large part of my role was to look at the results of campaigns and present these in a clear and informative way to the rest of the team and also clients and third party advertisers. I developed dashboards and new metrics to make it as easy as possible for the less data savy or analytical members to understand yet in-depth enough to cater for higher management and extraction of insight.
e-Dialog – May 2007 to May 2008
Account Executive moving in to the role of Campaign Manager. As an Account Executive I was managing the client on a daily basis in delivering their email campaigns and contact strategy.
Working across a variety of clients – Boots, Nike Europe, RBS and British Airways we worked together to deliver offer based news, brand campaign support and highly targeted service messages to large databases of customers.
Emap Automotive – April 2003 – March 2005
Marketing Assistant/Online Marketing Exec working a variety of audience on Max Power, Car, MCN, Performance Bike, Classic Car, Practical Classics and Parkers Price Guide
An all encompassing role which covered magazine cover design, promotion packaging, promotional gifts, event stand management and organising, online content and display ad creation.
This was my first steps in marketing and a role which allowed me to touch upon every point of the marketing mix. This was also a great experience as we experienced the huge shift from offline to online – in hindsight a great experience to see how this was reacted to and addressed, knowing now what was wrong and what could have been done far better and more efficiently.
Freelance: Innocent Drinks – February 2011
Working alongside their newly appointed digital manager for 3 days I pulled together a digital health check reviewing their current position and assessing previous activity across their email marketing, Facebook page and twitter.
Analysing how previous campaign activity had been promoted rolled out and interacted with to see if they had been meeting their full potential.
The review included recommendations for improvements on how they managed their digital campaigns. A majority of which was adopted and implemented.
